Visual & Brand Development

Logo Design

Visual & Brand Development

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value.

The goal of logo design is to create the ideal visual brand symbol for a company.

A logo generally consists of a symbol or brand mark, a logotype, and a slogan, depending on the type.

The most basic goal of a logo is to provide your company with a distinctive brand that distinguishes it from competitors. This is especially vital if you’re in a competitive industry (which 99.9% of them do).

Brand Identity

Visual & Brand Development

  • Market Research
  • Naming and Tagline Development
  • Competitive analysis
  • Brand Strategy
  • Website Design or Redesign, Visual Language and Photography style design
  • Collateral Design
  • Packaging Design
  • Stationery Design
  • Brand GuideBook
    Brand GuideBook

Brand Identity​

Visual & Brand Development

The type of brand that is employed is determined by the company that is employing it. Some of the most prevalent types of brands are:

Types of Brands

Corporate Brands:

Corporate branding is a method for businesses to advertise themselves in order to obtain an advantage over their competitors. In order to do so, they must make a number of key decisions, including price, mission, target market, and values.

Personal Brands:

Branding is no longer simply for businesses. People use social media to create their own personalities, which helps to strengthen their companies. This involves posting on social media on a regular basis, sharing photos and videos, and hosting meet-and-greets.

Product Brands:

This type of branding, also known as merchandise branding, entails the promotion of a single product. Branding a product necessitates market research and the selection of an appropriate target market.

Service Brands:

This type of branding is used for services, and it frequently necessitates some creativity because services cannot be physically shown.

Brand GuideBook

Visual & Brand Development

Define and Streamline your brand's visual identity​

  • About Page
  • Logo
  • Logo Variables
  • Logo Usage
  • Logo do’s and don’ts
  • Color Palette
  • Black & Negative
  • Safe Area
  • Typography
  • Iconography
  • Brand personality
  • Tone of Voice
  • Brand mission and vision statements
  • Photographic style examples
  • Email signature
  • Basic stationery design
  • Keywords and Language to be utilized in communications and marketing materials
  • Glossary

UI/UX Design

Visual & Brand Development

UI Design

The actual interfaces with which people interact are referred to as UI design. Buttons or widgets, text, photos, sliders, and other interactive components may be used in the UI design process. UI designers make sure that every visual element, transition, and animation in a product or service contributes to a smooth, enjoyable experience.

UX Design

The user’s journey when interacting with a product or service is referred to as user experience (UX). UX design is the process of developing goods or services that provide customers meaningful experiences. It encompasses many aspects of product development, such as branding, usability, function, and design.

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Illustration

Visual & Brand Development

Illustrations are created when an artist transforms a phrase, or even a societal meaning, into a drawing or painting.


This frequently entails the use of personality or humor.

The purpose of an illustration is to elicit emotion or convey a message. It has a style that is both expressive and non-obtrusive. Books, periodicals, ads, comic books, cartooning, fashion design, storyboards, and video games all employ illustrations. There is no one-size-fits-all approach to illustration, and there are several styles to choose from.

Packing

Visual & Brand Development

Think about the latest purchase. Why did you buy that specific brand? Was it an impulsive purchase or something you really needed?

Packaging design is the link between shape, structure, materials, color, images, typography and regulatory information with ancillary design elements to make a product suitable for marketing.

Ultimately, the purpose of a packaging design is to achieve marketing objectives by distinctly communicating the personality or function of a consumer product and generating a sale.

Fashion Desing

Visual & Brand Development

Create and Sell your own custom Merch.

We help you with the development of a unique, authentic and special design for your personality.

Editorial Design

Visual & Brand Development

The purpose of editorial design is to make publications attractive, visually appealing, and easy to read. Good editorial design is clear and appealing to readers.

SalamanderSkills is with you at the most important moment. We will help you with the creative part, the arrangement and the launch of the product.